Am July 11th and 12th the shipping giant Amazon is once again enticing with a number of branded products, some at greatly reduced prices. With “Prime Day”, the retailer wants to make its “Amazon Prime” membership program attractive every year, because the low prices only apply to members of the service. However, a free trial month already allows access to the better conditions. So if you have been planning to purchase a certain product for some time, it can be worthwhile Prime subscription* complete.

With the announcement of the date, the first offers on Amazon and Co. come around the corner every year. In order not to lose track of deals that are already valid, we have compiled a list of products that are actually worthwhile. All items listed here are currently priced well below the last valid price.

Amazon has compiled all information about the event here*.

Prime Day 2023: These offers are currently valid:

The offers most popular with our readers

  1. Insect bite healer Beurer BR 60* for 22.99 Euro (-36%)
  2. Apple AirTag 4-pack for 104.95 instead of 129 euros (-19%)

  3. Highland Park 12 Year Old Single Malt Scotch Whiskey* for 31:46 Euro (-37%)

  4. Energy meter from Brennenstuhl* for 16.95 Euro (-39%)
  5. Philips Sonicare 2 x electric sonic toothbrushes* for 64.99 Euro (-35%)

  6. Oral-B iO Series 7 Plus Electric Toothbrush* for 151.99 instead of 309.99 euros (-51%)

Prime Day Apple: Offers up to 41 percent

For more Apple deals, visit our PrimeDay Apple Buyer’s Guide.

Only available for a short time: SGIN laptop for EUR 399.99 instead of EUR 1,699.99

At Amazon: SGIN 15.6 inch laptop* for 399.99 instead of 1,699.99 euros (-76%)

Philips Shaver Series 3000 discounted by 26 percent

  • Electric wet and dry razor with fold-out trimmer, incl. travel bag
  • Material: stainless steel, with a battery life of 60 minutes

Buy on Amazon Philips Shaver Series 3000* for 49.99 instead of 67.99 euros (-26%)

Oral-B iO electric toothbrush reduced by 50 percent

  • Effective plaque removal and gum protection thanks to iO pressure control
  • Real-time tooth brushing feedback using artificial intelligence
  • Ideal for on the go: With quick charging function and travel case

Buy from Amazon: Oral-B iO Series 7 Plus Electric Toothbrush* for 151.99 instead of 309.99 euros (-51%)

Prime Day tools: Buy Bosch products now at a reduced price

  • Bosch 70 pcs. X-Line Titanium Drill and Screwdriver Set* for 20.99 instead of 45.96 euros (-54%)

  • Bosch starter set* for 51.97 instead of 84.99 euros (-39%)

  • Bosch Professional 18V System Cordless Cartridge Gun* for 250 instead of 432.33 euros (-42%)

  • Bosch Professional angle grinder* for 59.99 euros instead of 111.21 euros (-36%)

  • Bosch Professional Multi Cutter* for 159.95 instead of 249 euros (- 36%)

  • Bosch Professional 18V System Cordless Impact Drill* for 90.48 instead of 94.14 euros (-4%)

Shark Cordless Stick Vacuum Cleaner IZ300EU reduced by 30 percent

  • up to 50% more suction power (compared to the Shark IZ201EU)
  • up to 60 minutes running time (in ECO mode, with non-motorized attachment)
  • with self-cleaning brush roll and flexible suction tube

Buy from Amazon: Shark stick vacuum cleaner* for 229.99 instead of 329.99 euros (-30%)

Prime Day Handy: Smartphone offers from Apple and Co.

You can find more smartphone deals in our Prime Day cell phone buying guide.

Amazon devices: Echo Dot, Kindle and Co. reduced by up to 60 percent

For adults:

For children:

Men’s fashion: socks, boxer shorts and more

boxer shorts:



Save electricity: These products are reduced

Summer classic: Above ground pool reduced by 50 percent

Discounted spirits & sparkling wines

Philips fully automatic coffee machine now 180 euros cheaper

  • LatteGo system for creamy milk froth
  • Interactive touch display
  • My Coffee Choice menu: personalize coffee strength and quantity

Now on Amazon: Philips domestic appliances 2200 series* for 379 instead of 529.99 euros (-28%)

Goes well with: Lavazza Caffè Crema Classico coffee beans* for 13.49 instead of 15.99 euros (-5%)

Prime Day kitchen: high-quality appliances from WMF, Tefal & Co.

  • Russell Hobbs hot air fryer XXL* for 149.99 instead of 199.99 euros (-25%)

  • Tefal Jamie Oliver Frying Pan* (28 cm) for 57.50 instead of 109.99 euros (-48%)
  • Zwilling Twin Pollux 7 piece knife block* for 159.68 instead of 259 euros (-38%)
  • Grill & Air Fryer by Ninja* for 249.93 instead of 279.99 euros (-11%)
  • WMF Provence Plus 5-piece pot set* for 139.90 instead of 299 euros (-53%)
  • SodaStream Gaia water bubbler* for 81.44 instead of 89.99 euros (-10%)
  • De’Longhi Magnifica S ECAM11.112.B* for 299.99 instead of 399 euros (-25%)

Prime Day washing machine: now at a special price

Jewelry and Watches: Up to 71% off

Save on toys: Lego, Brio, Playmobil and more

You can find more Prime Day deals in our toy buying guide

When is Amazon Prime Day?

Prime Day 2023 starts at midnight on Tuesday 11 July and runs through Wednesday 12 July. However, the company points out that Prime members already enjoy numerous benefits.

What is Amazon Prime Day?

Anyone who hasn’t heard of Amazon’s now annual campaign will ask themselves: What is Prime Day and does it offer really good deals that make it worth keeping an eye on?

Prime Day is a shopping event at the online mail order company Amazon. It should be noted that only Prime members, including those with a Prime student membership, can benefit from the Prime Day offers, all other customers buy the products at the regular price. However, it is possible to test the subscription to the online mail order company for 30 days free of charge*. In this way, users can spontaneously enjoy a few bargains. However, consider whether the Prime subscription for EUR 89.90 per year or EUR 8.99 per month is worth it for you in the long term. In addition to free premium shipping for many items, it also offers a wide range of streaming content – if you don’t want this, you can cancel your subscription during the test phase. In any case, Prime Day is good business for Amazon, because the campaign not only increases sales, but also helps the company to achieve a sharp increase in completed subscriptions.

Amazon Prime Day: View offers and make bargains

Amazon will also have special offers in its range for Prime Day this year. In recent years, Fire TV sticks, Echo speakers and Kindle readers have sold like hot cakes. No wonder, after all, the company praises its own products particularly intensively. But Amazon also sold PC products on Prime Day at particularly low prices, and customers also bought a number of hardware store bargains and beauty products.

The highlights of Prime Day 2023

As far as this year’s offers are concerned, Amazon is keeping a low profile in 2023 until just before the start. As previous years have shown, however, a number of Prime Day bargains in the areas of technology, beauty, home and household, and clothing are to be expected. A few days before Prime Day, Prime members can already take a look at the offer – Amazon usually publishes an overview of the planned offers and bargains in the week before Prime Day.

Amazon Prime Day: Customers have to be quick this time too

Prime Day Highlights also include selected discounted items from well-known brands. The motto for all offers on Amazon Prime Day is: only while stocks last and at most for as long as specified for the respective offer. The “Prime Day” offers can be found at and on the Amazon homepage. In the “Amazon Prime Day” overview, many Amazon products are expected to be presented again, but also a number of branded items.

Small business products

With a new category, Amazon has been highlighting products made by less large companies for some time. Here you get to the overview* of the products from small manufacturers with particularly good ratings. Since these are only available in small quantities, it is worth taking a quick look at the offers.

As every year, numerous Amazon products* for Prime members will probably be drastically reduced – as soon as the first offers are published, WELT will, as always, put together the categories with the most interesting discounts for you and continue to do so over the course of the two event days To update.

Amazon Prime Day 2023: No blind panic purchases

You can save money with many Prime Day offers. Nevertheless, you should not be blinded by a supposedly unbeatable price. There is even time for a price comparison when Amazon increases the pressure due to low or temporary availability. Check the manufacturer websites and price comparison sites such as* (belongs to Axel Springer SE like WELT) to see whether you can really save something with the offer.

Ultimately, what is also decisive on Prime Day is that a product that you neither need nor really want is not a good buy, even if it is heavily discounted. But if you are already looking for a new smartphone, tablet, television or headphones, you can definitely find what you are looking for as an Amazon Prime customer. And if you don’t like an offer after the bargain rush has passed, make use of your right of return.

*If you make a purchase using the links marked with an asterisk, WELT will receive a small commission. You can find our standards of transparency and journalistic independence at

Prime Day 2023: There are more offers in these categories

Apple: These Apple products are worth buying on Prime Day

Smartphones: These mobile phone offers are currently available

TV: What TV bargains are there on Prime Day?

Laptops: What to consider when buying a notebook

Headphones: Here you get good sound at a good price

Lego & Toys: Buy cheap for children and adults

Game consoles: Nintendo Switch and Co. on Prime Day

Vacuum cleaners: discounted household helpers for every purpose

Tablets: The best deals and tips

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