VW ranks first according to study
Customers find German electric cars more attractive than Chinese ones
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Electric cars from China have so far had a hard time gaining a foothold in the German market. There is an important reason for the lack of customer interest. This is why Tesla is also not scoring points with buyers in this country.
According to a study, electric cars from German manufacturers are more popular with consumers than Chinese models. In a newly presented attractiveness index for electric cars, the brands VW, Audi and Mercedes-Benz land in the top three places.
The Chinese import brands MG, BYD and GWM, on the other hand, performed the weakest despite lower average prices. The consulting firm Bearing Point and the Handelsblatt Research Institute surveyed more than 2,000 people in Germany for the survey.
They named price as the most important criterion at 62 percent, but potential customers wanted to pay almost equal attention to range, electricity costs and the quality of the brand. In the eyes of consumers, VW offers the best overall package when all relevant criteria are taken into account, even though the Wolfsburg-based company is only at the top in a few individual categories.
Consumers want quality
Mercedes-Benz and BMW are seen as particularly innovative, with the Munich-based company coming in seventh place in the overall table behind Tesla, Porsche and Hyundai. Opel and Renault follow with comparatively low average prices, ahead of the suppliers from China. These achieve low approval ratings, especially when it comes to trust in quality. The electric pioneer Tesla is also weak here.
The US company is no longer the benchmark in electromobility, explains analyst Sven Jung from the Handelsblatt Research Institute. The German manufacturers are now in a better position, especially in terms of technical parameters. They also benefit from their strong brands and dense service network. But this is not set in stone, warns Bearing Point car expert Manuel Schuler.
